Recently, Deutsche Welle, Germany’s international broadcaster, officially launched DW-TV ASIA+ for the Vietnam market with a new schedule offering 18 hours of programming in English. The new channel offers a perfect mix of European lifestyle, culture and the arts as well as in-depth reports from business and politics on major Vietnamese TV platforms. For viewers looking for more programming in German, DW-TV ASIA will offer 16 hours of German programming and eight hours of English. This is especially targeted to viewers from German-speaking countries living abroad, or to those interested in learning German.

The two new channels will focus on the latest, trendiest lifestyle, culture, and the arts happenings in Europe. The channels will showcase programming titles like hot favorites “euromaxx”, a daily lifestyle magazine showing the sparkling facets of European living and glamour and “drive it!” that keeps viewers in touch with the latest auto news from Germany and the rest of Europe. For the best seat in the house on European and International cultural scenes catch “Arts.21” and shape up with “in good shape“ for tips on healthy lifestyle. In addition to “GLOBAL 3000” which investigates the risks and opportunities of globalization and “In Focus” that offers documentaries covering a wide range of interesting topics.

Max Digital Media - April 3, 2009