Local media reported that the board’s survey indicated that the country lacks enough attractions to generate a high level of repeat visits.

It said 90% of foreign tourists are first time visitors and only 6% return for a second time.

The survey was based on interviews with 3,000 tourists at five major destinations Sapa, Halong, Hue, Danang and Hoi An.

Domestic visitors made more repeat visits with 24% returning for a second trip, but only 13% returned for a third time, according to the survey that was carried out March to April and July to August this year.

The survey also found that tourists stay longer in Hoi An and Danang than in Sapa, Halong and Hue.

On average, they stay around four and a half nights at the two central destinations, while only one and a half to two and a half nights at the three other places.

Both foreign and local tourists agree that the natural landscape and the environment are important factors that decide whether they feel satisfied with a place or not, while catering services, climate and hotel services followed in that order.

What makes visitors unsatisfied is the conditions of facilities for children at tourism destinations. On children friendly services, destinations gained only three points on a scale from one to six used to measure the dissatisfaction level of tourists.

The internet remains the most popular source of information for tourists. Up to 60% of foreigners and 45% of local people use the internet to find information to make a decision on travel.

Word of mouth recommendations followed with 33.7% of international visitors and 32.3% of domestic tourists.

Around 25% of foreign travellers gained information from tour operators and 27.4% of domestic visitors relied on TV programmes.

By Wanwisa Ngamsangchaikit - TTR Weekly - October 30, 2014