Six years after the Internet Corporation for Assigned Names and Numbers, or ICANN, approved a plan to increase the number of Internet domain name endings from those that includes such familiar domains as .com, .org and .net, many new domain name endings have been created such as .ONLINE, .XYZ, .CLUB and, recently, .TOP, .SITE, .LTD, .LOAN, and .WIN.

The new domain name endings have to compete not only with traditional ones, but also with each other to find a foothold in the market, according to experts.

They said many new domain names have been launched in foreign markets since 2012, but have only been promoted in the Vietnamese market in recent years.

Vietnamese enterprises are keen on using new domain name endings, especially in the context of an increase in number of enterprises and shortage of traditional domain endings, they said.

Foreign domain registrars have sought to collaborate with local domain name suppliers to expand their presence and improve their competitive edge.

Huynh Ngoc Duy, CEO of Mat Bao Corporation, the official domain name registrar of ICANN and VNNIC (Vietam Internet Network Information Centre), said: “Many new domain name providers have contacted Mat Bao to bring their new domain names into Vietnam.

“In order to meet the diverse demands of enterprises, Mat Bao has actively contacted many registrars to bring unique domain names to Vietnam.”

Foreign domain name registrars have also collaborated with other reputed domain name providers in the country to enhance links with Vietnamese users.

The Nation / Vietnam News - August 22, 2018